I would classify the overall picture quality of the Hisense Laser TV as very good Home Entertainment quality.
Bright HDR colors could have been better, as could the black levels, but the projector performed extremely well on my reference white screen in my office/demo room even during the day with my blackout shades partially open.
Whenever I evaluate the projector’s picture, I also try to consider the unit’s likely use case. Even though the projector’s black level could be better, the 100L10E will probably be used in a room with some ambient light so the ability to reproduce ultra-deep blacks is not critical.
SDR content looked very good on my 100” Screen. Overall, I was very pleased with the picture quality of the 100L10E. It produced a bright vivid picture which really made movies, TV shows, and live sports broadcast pop in my room.
Above are a few more images from movies and TV shows. As noted elsewhere, there is some color shifting in these images, so they do not fully represent how good the Hisense 100L10E Laser TV looks in person.