Sony has included 9 calibration presets (Cinema Film 1, Cinema Film 2, Reference, TV, Photo, Game, Bright Cinema, Bright TV & User) on the VPL-VW285ES. By default, all of them have the lamp set to high. Thing is, they are all basically the same when you adjust their settings to the same values, except for a few subtle differences. Lumen output was also very similar with Reference actually measuring the highest, not Bright Cinema or Bright TV – go figure.
Eric provides a lot more information on the Advanced Calibration page along with all the color management system (CMS) calibration settings for our subscribers.
Note: The projector had over 103 Hours on the bulb before calibrated and measured.