Like most Sony home theater projectors we have reviewed, The VPL-VW285ES has a great many preset modes, and more importantly, most of them look extremely good without any adjustment. Contrast and Brightness defaults are typically (and in this case), right on the money!
Of course calibrating will make subtle improvements (both on 1080 and 4K content), but if you don't bother to get it calibrated, you'll still enjoy a beautiful picture, as you can see in the image player above. Below, in the Skin Tones section we show you photos of the same Victoria Secret model, same frame, in each of the modes. Of those modes three are calibrated - one as a 'Brightest" mode, one for non-HDR, non-BT.2020 "best" performance, and one specifically for 4K content with HDR and BT.2020 color.
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Naturally, we are publishing our own calibration settings, as we do on most over $1000 projectors, and even some under $1000. We provide all the basic settings and grayscale ("greyscale" balancing of R,G, and B to 6500K, etc.) on this page, for all to use.
To finish fine tuning the color accuracy, though one should individually calibrate each of the primary and secondary colors. That is done in the CMS (color management system). We put those extra (but important) calibration settings on our Advanced Calibration page - for our paid subscribers.
Also, the Advanced calibration page has more commentary from Eric, our calibrator, and additional charts/graphics from his calibration. Subscribing costs just a few bucks a year! And that helps keep the lights on, and the projectors running over here.